On WWD's website I read an article about a company called Bodymetrics who has developed a scanning machine that scans your body and helps you determine what kind of "shape" you are and what jeans that fits you particular body type. I don't think anyone really likes to buy jeans, it's always a big project and there are so many different styles. I think this sounds really cool - and the testing seems so have gone relatively well!
Bloomingdales had done a trial with a Bodymetric scanner and after determining the customers shape the machine had 29 different styles in its system, from for example Seven For All Mankind, J Brand and Citizen of Humanity. It used its database of styles to recommend which would suit the customer.
I would love to try it out, but there's probably a long way to go until people get used to this kind of technology. Check the article out!
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