Monday, April 23, 2012

#10 CR Fashion Book


The former editor-in-chief of french Vogue Carine Roitfeld has finally made the name of her new magazine official: CR Fashion Book! The magazine is said to be biannual and the first issue comes out in september and the theme is "Obsession". The magazine will be sold for $9.95 and will almost be like a coffee table book. The plan is to publish some of articles in the language of the authors writing them, with translations in the back. I am super excited for it, click the links to read more about it!


Carine Roitfeld


A mock-up of a fashion spread for the magazine


Monday, April 16, 2012

#9 Digital Scanning for Jeans

On WWD's website I read an article about a company called Bodymetrics who has developed a scanning machine that scans your body and helps you determine what kind of "shape" you are and what jeans that fits you particular body type. I don't think anyone really likes to buy jeans, it's always a big project and there are so many different styles. I think this sounds really cool - and the testing seems so have gone relatively well! 


Bloomingdales had done a trial with a Bodymetric scanner and after determining the customers shape the machine had 29 different styles in its system, from for example Seven For All Mankind, J Brand and Citizen of Humanity. It used its database of styles to recommend which would suit the customer.

I would love to try it out, but there's probably a long way to go until people get used to this kind of technology. Check the article out!

Tuesday, April 10, 2012

#8 Lookbooks


ACNE is a Swedish brand founded in 1996. The creative director of the brand is Jonny Johansson. It is one of my favorite brands, and even though they've been focusing a lot more on being a high fashion brand lately, my favorites are their classic basic t-shirts and jeans. 

A lookbook is created to show of styles, designs and collections. There is a website called lookbook.nu, inspired by street style photography, where people can upload themselves in their outfits from day to day. Here is ACNEs Pre AW12 collection and their lookbook. Not my favorite, but there's some great pieces.


Pretty silver skirt!








I love this silver jacket,


and this white one too, which is a little more wearable.